to look at how responsive email design can help lift Click Through Rates (CTR’s). First I’ll run through some examples of whose doing it well and whose not. And lastly I’ll reveal the results from one of our clients.
The Good – Mobile Responsive Email Design – Dan Murphy’s
Dan Murphy’s is one of Australia’s largest alcohol retailers, and have made quite an impressive debut into the Australian eCommerce space. Here’s an email I received from them last week.
This is the email opened on my iPhone. They have been quite creative in relieving the amount of scroll for the user by turning the bottles horizontally. The copy is easily readable: all key selling points (Price, Product Description and
Images) are easily identifiable. They even included a nifty “drawer” (see red arrow) than when tapped expands to show some high converting categories (I would hope) and some social sharing links. A nice clean and simple design. Tick.
The Bad – Mobile Responsive Email Design – OzSale
OzSale is one of the largest flash sale sites in Australia focusing on the